I was personally thinking about something like in Need for Speed Underground, like this:


But then, of course, without the girl, but with titles like "The brand new [CARNAME] with 2.0L Turbo, we tested it!" Or something like that. We could make up things.
The next step, which requires more work but could just be that little extra, is designing (3D) an evironment, like a mountain pass with real sharp curves, or a gravel road which you can place your car on in any position, rotate it etc. If there is about 5 environments to choose from, like mountains, long straight road, silent back road, dirty road and motorway, it would be a nice start
