Wed Sep 10, 2014 10:19 am by 07CobaltGirl
I think quality is relative to the year only. Quality 0 in 1999 (as previously used by killrob) is common technology at it's peak for 1999. It's not the latest-and-greatest, but it is above last year's technology. If a car company is cornering a market in a country with old tech, then prices will be quite low, as the tech is inexpensive. If your company tries to move in with modern tech, they will be at a hard disadvantage, as you will have higher overhead with a market which can only afford low pricing. This will force your company to sell more by reaching out to other markets, or lowering tech to keep overhead under control. Simple economics, the market will only bear what it can afford. Anything more will fail.
There is the possibility of your competitors upping their tech to meet yours, but only if you begin taking a significant share of their market through forced control. It would be very hard to make a profit selling Rolls Royce type vehicles in India as a mass consumer item. It was also very hard to sell Yugos in America in the 80's. This does not mean it is impossible, as Hyundai and Kia have thrived in the American automobile markets, but the early years were...well....rough. They essentially jumped up and grabbed the bottom rung of the ladder, and fought their way up over the years. Now they are both "on par" with other American auto makers, for whatever that is/isn't worth. Other companies had it much easier. Honda, Mazda, Datsun, and Toyota all moved in during the end of the "muscle car" era and capitalized on fuel efficient cars during a time when American car makers were left with their pants down screwing the pooch. Before the 1974 "oil crisis", they were also flailing in American markets.
Basically, my point is, your car's cost needs to match the market. If you have to degrade quality 10 years (-5ish) to be competitive, then you will. As stated in a couple of youtube videos and numerous places here on the forums, +1 tech is equal to 2 years advancement. So +10 is 20 years ahead of common technology. -10 would be 20 years behind. This will have to be considered when building cars in "captive markets" and "advanced open markets" because of cost and expectations.
As for "super light" interior, I agree quality should make it lighter, more comfortable, and more expensive. "Sport" would be a more apt term to describe it. Higher quality would make it more adept for racers and GTs, instead of more like Yugos.