Neat! This is a lovely little competition, even though I have to admit I am using the obvious body, but I feel it makes sense for Romanov, here's why.
After the big revolution, which was a lot less bloody then revolutions usually go, the former pride of the Soviet Union was not only fading, but falling apart, literally.
Everyone at Romanov was aware that planning for the own market in Mother Russia was not the way anymore. Now, because the market for cars in Europe was dominated by the Germans, who were best buddies with the thieves of Alaska from across the Atlantic and because Asia was dominated by the likes of Honda, Toyota and other weird names, Africa was the obvious choice to try and conquer a new market.
Said market, however, was less of a step forward technically, more of a: back to the roots.
Romanov had developed a suitable alternative to the ever present Lada Niva in 1986 already, equipped with a modern 2.0 liter engine and nearly 100 hp. When it became clear that gas stations in Africa were on a quite different level and that fuel quality was an issue, a new engine was developed.
However, putting together a car that was affordable and reliable was not a challenge for Romanov, but something called marketing that had not really played a role before, was suddenly a thing.
The only product from the Soviet Union that was widely known to Africans, was the AK-47, the Avtomatic Kalashnikov, flooding the market after the war in Afghanistan. Not the best of possible associations.
In an attempt to interfere with the situation, Romanov introduced the "exchange your Ak-47 for a Romanov Rodina" project, funded by the UN. Rodina, in russian, means "Motherland".
