Tue Sep 23, 2014 10:14 pm by 8bs
I think that we should look to this: A hot-hatch buyer likes more sportiness, but also prefers some tameness and safety. But if your car has much of these last two, your car will reach another group who gives more attention to that stats. And you will up ending selling cars to those 2 or 3 groups. If you're able to moderate your car specs to reach the necessary amount of stats for a determined group (which is difficult) you simply hit the target group successfully. Even if we sold some cars to other groups, the majority focus is in the aimed group, based on the well balanced stats. In certain groups, we need to reduce, per example, the security stats.
If we pay attention to marketshare sheet, we're able to see the colours of the stats that we hit. Compare that with your car and with the target groups. Compare the colours. I.e. > 50 is green... < 50 yellow...and so on... It allows us to focus in one group or more.
VW doesn't sell a Golf GTI just for hot hatch lovers...