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The Mustang Effect (or that's what I call it)

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Anthony Stuart

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Post Sun Mar 18, 2012 1:21 pm

The Mustang Effect (or that's what I call it)

If you have a really hugely successful model one year (like the first Mustang), will people from then on be loyal to that model even if it slips a bit? (the Mustang II for example)
Alternatively, if you have a successful car from the past (like the Camaro or the Fiat 500) and you decide to build a new car with the same name, will nostalgia-seekers go after it?
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Daffyflyer

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Post Sun Mar 18, 2012 1:27 pm

Re: The Mustang Effect (or that's what I call it)

Yup, your brand will have a reputation and so will individual models, so if you make a new Mustang it will carry over (and possibly ruin!) the reputation of that model :lol:
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armandkat

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Post Mon Mar 19, 2012 1:12 am

Re: The Mustang Effect (or that's what I call it)

That's a great feature!
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conan

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Post Mon Mar 19, 2012 1:50 am

Re: The Mustang Effect (or that's what I call it)

Well surely you wouldn't want to remake the Edsel ... But if you're mad enough and going to do it ... EPIC!
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