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Brand Image - Venn Diagram

PostPosted: Tue Jun 14, 2011 12:52 pm
by JJTL
Ok, so I will admit this one might be out there more. Sadly I have random stored up ideas for a game like this (since I always wanted to do one but never had the programing know-how to do it).

I think brand image could be a really interesting aspect of the game. It is both exciting to see where your brand goes but also where the other brands are. It gives you a quick perception of what the buying public might think about your cars.

So my thought was to have Brand Image fall into a number of categories basically like a Venn Diagram. Such a diagram could even be used as a menu item quick glance for the user to see how they stack up against the other car companies.

Anyways, just throwing it out there - take it or leave it just thought I would fuel the fire.

PS: Just threw in some examples of brands and maybe I didn't put them exactly in the correct brand image segment, personal preferences may vary :D .

(hope the attachments work)

Re: Brand Image - Venn Diagram

PostPosted: Tue Jun 14, 2011 2:37 pm
by Daffyflyer
I really like that!


We're still a fair way off doing the business side of things in detail, but we'll most likely incoporate that concept, as it really elegantly does what we need.


Thanks :D

Re: Brand Image - Venn Diagram

PostPosted: Wed Jun 15, 2011 7:37 am
by luncheonticket
I think the concept is great, however I'd show it somewhat differently.

I was thinking on something like this:

Image

Where the five items could be Value for Money, Utility, Performance, Luxury, Reliability. This way you can quickly compare several competitors.

It doesn't need to be a pengagon, any geometrical figure will do (it depends on how many items you need):

Image

Re: Brand Image - Venn Diagram

PostPosted: Wed Jun 15, 2011 8:37 am
by svvander
Cool some marketing stuff! If this stuff is going to be in the game also, then you can really call it realistic. :-)

Re: Brand Image - Venn Diagram

PostPosted: Sun Jun 26, 2011 12:32 pm
by machalel
I really like this idea as well.

In addition to this, I think it would be neat if you could get short media reviews on individual car models (both yours and the NPCs), although it would probably be a bugger of a thing to program in without making it feel stale or repetitive.

Another thing I thought would be really cool is if there was Car award ceremonies every 5? years (best hatch, best sedan, best sports, best under $25k etc) with bonus in demand for each 'winning' car (this bonus decreases every year until after 5 years it is back to zero, time for the next award)

Re: Brand Image - Venn Diagram

PostPosted: Mon Oct 17, 2011 12:21 pm
by Alec497
I think this is a good idea. Maybe just upload an image to represent your company and place them on your cars. I think I might use my family coat of arms.

Re: Brand Image - Venn Diagram

PostPosted: Mon Oct 17, 2011 1:08 pm
by Daffyflyer
Alec497 wrote:I think this is a good idea. Maybe just upload an image to represent your company and place them on your cars. I think I might use my family coat of arms.



Errr... did you actually read the other posts? They're talking about "Image" as in reputation, not as in some kind of logo..

Re: Brand Image - Venn Diagram

PostPosted: Mon Oct 17, 2011 1:54 pm
by Alec497
...um...uh...yeah, I knew that...

Re: Brand Image - Venn Diagram

PostPosted: Mon Oct 17, 2011 2:14 pm
by Daffyflyer
Alec497 wrote:...um...uh...yeah, I knew that...

Image

Re: Brand Image - Venn Diagram

PostPosted: Mon Oct 17, 2011 10:44 pm
by Killrob
Epic Daffy :lol: you gain over 9000 internet points.

Re: Brand Image - Venn Diagram

PostPosted: Mon Oct 17, 2011 10:49 pm
by conan
Didn't you mean Nein Thousand?

Re: Brand Image - Venn Diagram

PostPosted: Tue Oct 18, 2011 12:20 am
by Killrob
Yes I did, please excuse my bad french ;F :lol:

Re: Brand Image - Venn Diagram

PostPosted: Tue Oct 18, 2011 12:25 am
by Mil1983
I like the Venn diagram, it explains very well your market position.

Re: Brand Image - Venn Diagram

PostPosted: Tue Oct 18, 2011 12:40 am
by oxygen
Great idea! I just think if the same could be used with engines, for those who don't understand a lot about them, there could be a pentagon. It would have Performance, Emissions, Loudness, Economy and Value. Opinions please. :)

Re: Brand Image - Venn Diagram

PostPosted: Tue Oct 18, 2011 1:03 am
by Killrob
Showing other values in this way, as you suggest oxygen, is in my opinion not a good idea because it is not "standard" in the scene. Giving 5 values is more exact and simpler than a varying shape, even though the shape will be quicker to evaluate once you know what it means.