Brand loyality

[hillybilly]

Hello


So basically im in economical school and we were today talking about brand loyality and i started to think about automation.

The name says it pretty much but it basically mean that if you buy something all the time you basically become a "fan", like apple fans have a loyality to the brand even though its more expensive than other similar product.
They buy it becouse of the loyality to the brand and the imago.

I dont know if you have planned anything like this but if not it would be pretty cool!

Also people usually stick with the same brand car if they have got a good service and it dosent break all the time

You could maybe also devlop some thing like membership card, maybe give gifts to loyal customers and other crap like that to rise the loyality (might be a bit much but just an idea)

Have a good day!

PS. A link about brand loyality; http://en.wikipedia.org/wiki/Brand_loyalty

[Killrob]

Yes, brand loyalty will be an important factor in the game... it will take a long time to build up and is far quicker to destroy.

It will also be connected to what people perceive your brand to stand for: if you are a German supercar manufacturer, and you suddenly decide it would be a good idea to produce a low-end budget family car, your brand will probably suffer.

[hillybilly]

Cool!

[urtz]

Yes, brand loyalty will be an important factor in the game... it will take a long time to build up and is far quicker to destroy.

It will also be connected to what people perceive your brand to stand for: if you are a German supercar manufacturer, and you suddenly decide it would be a good idea to produce a low-end budget family car, your brand will probably suffer.

But if we can have some brands, we can take one how a supercar manufacturer and the other to make cheapers cars. If not, i think you couldn´t limit that, because we will try to have the most complete brand, with supercars and Utilitarian cars.

[Kubboz]

Yes, you will be able to have multiple brands, so products of one of them won't impact the other.