This is not yet fully determined, but it will be something along these lines:
Taste cannot be encompassed by the game, so it won't matter how ugly you make your car... if you like it, but some arbitrary person in the dev team decided that looks like shit, you should not get punished!
There will probably be some kind of "futuristic" - "modern" - "old fashioned" rating depending on what base body-style you choose though. This rating will resonate with some people more than others depending on what it is. If your company only produces kind of standard, boring family carriers and then all of a sudden starts producing a futuristic looking, edgy car, that will have consequences on your customers and brand. Once you've been put in a box, it's hard to escape it.
