Turbocharged
Posts: 158
Joined: Sun Jun 17, 2012 1:07 pm
Location: Seattle, WA
Cars: 1997 Mitsubishi 3000GT VR-4
Re: Open Beta [B150918+] Feedback
strop wrote:Trifler wrote:It sounds to me like you're saying that the way the game works is a customer says, "Do I buy a car from the Convertible category, or not?" and if not, then they don't buy a car. Thus, you include non-convertibles in the Convertibles category to avoid customers vanishing from the market. Whereas I was talking about a customer that says, "If I don't buy a car from the Convertible category, what's the next best category?" That's what I call the "spillover" effect.
But I don't think that all, or even most, customers who wish to buy from a single demographic would necessarily agree on what 'the next best category' is, given we can't assume what one's motivations to thinking about buying a convertible is in the first place. In real life conditions, when we report that car types appeal to demographics and there is 'spill over', we're only noticing a specific trend, due to the specific characteristics of those specific cars or group of (emerging) cars. By the same token, the demographics as listed in this game aren't hard and fast labels, only a set of characteristics weighted differently.
To give you an example going the other way, I am very tempted to buy a Miata. This is technically a convertible car, but I'm not actually that interested in it being a convertible, I'm more interested in the fact it is a fun or light and sporty car. I could be in the market for other light and sporty cars that aren't convertible... but if I bought the Miata I would have bought a 'convertible'. I suspect that many Miata buyers are similarly drawn to the car's driving characteristics moreso than the mere fact it is a convertible. Thus from this perspective, it would make sense for the Miata (and its competitors!) to score well in all those segments.
Given the way the data is presented, what isn't intuitive is that you may build a car specifically geared towards excelling in one sector, only to find that even if it does well in that particular sector, it will do even better in other related (and sometimes not so closely related) sectors. Part of that may be due to competition or lack thereof, but in the end, you'll get used to it.
On a somewhat related note, sometimes an entire demographic will display unusual interest in something clearly not marketed to them. Just look at what happened to My Little Pony...
If you hover the cursor over a category, it displays the characteristics that are scored for that category. The game already ranks the categories from best to worst, so there's no trouble there.
In your example, you were interested in any and all categories that had a set of characteristics. In the game's case, someone who wanted a car with similar characteristics to the Convertible category, but with a hardtop, would likely go for the Premium Budget category. Same characteristics in very similar proportions, but without the convertible top.
On your last point regarding cars doing better in other related categories than what you designed it for: I noticed that too. I think the main reason is because the green coloring is based on the Competitiveness ranking, rather than on the Desirability ranking. When we're designing, we're focused on desirability. I'm wondering if a toggle between shading for Competitiveness and Desirability would be helpful.